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Joules joins our shops on board


Bringing the best of British to the high seas, we’re pleased to announce that Joules clothing is now available on Azura, Ventura and Britannia.

On-board shops selling Joules clothing

Whether you find yourself all glammed up for our Black Tie nights without a suitable scent or piece of jewellery to accompany your ensemble, or need to top up your holiday wardrobe while you’re away, fear not – our on-board shops have it covered.


All of our ships have shops selling perfumes, clothes and jewellery, so you never need go without. And for day-to-day shopping, you’ll also find a range of day wear, souvenirs and all your holiday essentials such as toothpaste, sunscreen and holiday reading.


The number of shops on each ship will vary slightly according to the size of the ship. We also feel so confident the shops on board offer you great value for money that we offer a Price Match Guarantee. You can find out which shops are available on your ship and more about the Price Match Guarantee at our Advice Centre.

Some of the new Joules collection

Some of the new Joules collection

Joules joins us

We’re proud to offer a great selection of products on board from some of the world’s best-known brands. From Ted Baker, Armani and Radley to Ralph Lauren, Michael Kors and Guess, our fashion offering rivals the high street. And we’re really excited to tell you that Joules has recently joined the ranks of the amazing brands on offer, and is available on Azura, Ventura and Britannia.


One of Britain’s best-loved lifestyle brands, Joules was established by Tom Joule over 25 years ago. With contemporary and fashion-forward collections that are truly British, the partnership with P&O Cruises couldn’t be better.


‘I founded Joules back in 1989 when I took over the family business, Joule & Son, from my dad, Ian,’ explains founder Tom Joule. ‘The business was quite literally born in the British countryside. I’d been selling clothes at country fairs and realised that there was a distinct lack of colour.


‘Our designs are primarily inspired by the great outdoors and are always bright, colourful and upbeat, which makes them a great fit for a summer cruise holiday. It’s all about relaxing, being comfortable and having fun, which is exactly what guests want from a cruise holiday. We take inspiration from our love of the coast and the fact our customers enjoy that time at the seaside. The sea influences our design work.'


‘Our collections work well for guests on a cruise. Our multi-purpose pieces can be dressed up or down to suit the occasion – very useful when you’re trying (and failing) to pack light! For women, our Harbour stripe tops look great paired with bright shorts and flip flops for a daytime look, then dressed up with one of our bright necklaces or printed scarves for a casual evening outfit. The same is true of our men’s Stretton Chinos – perfect with a polo shirt for a day out, then paired with a crisp shirt for the evening.'


‘For the sometimes unpredictable sea weather, our lightweight cardigans and bright raincoats are great pieces for layering. Being a lifestyle brand, we’ve also got you covered if you forget your swimwear or wash bag, and our accessories include sunglasses and big foldaway bags – ideal for both shore excursions and lazing by the pool.’



Find out more about shopping on board >